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he emerging "New Economy" created by the
Internet is producing more than just a business revolution: it
is also generating enormous environmental benefits. By reducing
the amount of energy and materials consumed by business often
dramatically and increasing overall productivity, the Internet
stands to revolutionize the relation between economic growth
and the environment, according to a new report by the Center
for Energy and Climate Solutions, a nonprofit organization outside
Washington, DC, that helps companies and public institutions
reduce their greenhouse gas emissions.
Authors
of the report The Internet Economy and Global Warming: A Scenario
of the Impact of E-Commerce on Energy and the Environment
believe the revolution is already manifesting itself as a sudden
shift in the country's energy diet. While the economy grew more
than 9 percent in 1997 and 1998, energy demand stayed almost
flat, in spite of very low energy prices. Such gains mark a major
departure from recent historical patterns.
"The
Internet economy could allow a very different type of growth
than we have seen in the past," says Dr. Joseph Romm, lead
author and executive director of the Center. "It means there
is also a new energy economy that will have profound impacts,
not only on the environment, but also on economic forecasting."
Dr. Romm previously headed the $1 billion energy efficiency and
renewables program at the US Department of Energy.
For example,
the ratio of building energy per book sold in traditional bookstores
versus the on-line retailer Amazon.com is 16-to-1. Internet shopping
uses less energy to get a package to your house. Shipping 10
pounds of packages by overnight air - the most energy-intensive
delivery mode uses 40 percent less fuel than driving round trip
to the mall. Ground shipping by truck uses just one tenth the
energy of driving yourself.
The report
explains how shoppers can minimize environmental impact by ordering
online, shipping direct to recipients, and, if circumstances
allow, using ground delivery.
If present
Internet trends continue, major environmental benefits will accrue
because:
- By 2007, the Internet could avoid the need
for some 5 percent of commercial building space, including up
to 1.5 billion square feet of retail space, 1 billion square
feet of warehouses, and as much as 2 billion square feet of commercial
office space, the equivalent of almost 450 Sears Towers.
- The resulting energy savings from operations
and maintenance alone total 53 billion kilowatt hours per year
- the output of more than 21 average power plants nd 67 trillion
BTUs worth of natural gas (67 billion cubic feet), preventing
the release of 35 million metric tons of greenhouse gases into
the atmosphere. Avoided construction of all those buildings saves
the equivalent of 10 more power plants worth of energy, and another
40 million metric tons of greenhouse pollution.
- The Internet could save 2.7 million tons
of paper every year by 2003, despite increased use of office
paper. The resulting annual cut in global warming pollution equals
some 10 million tons of carbon dioxide. Both figures could double
by 2008.
- Each minute spent driving to the mall uses
more than 10 times the energy of a minute spent shopping on line.
Online shopping avoids car trips and reduces congestion. Already,
nearly 40 percent of people with Internet access say they go
to the store or the mall less often.
"The
Internet can turn buildings into Web sites, and replace warehouses
with supply chain software," says Romm. "It can turn
paper and CDs into electrons, and replace trucks with fiber optic
cable. That means significant energy savings."
Most Americans
know names like Amazon.com, E-bay, Travelocity.com. But the lesser-known
names of business-to-business e-commerce dwarfs the consumer
sector in both economic and environmental terms. While consumer
e-commerce is expected to grow from $7.8 billion in 1998 to $108
billion in 2003, business e-commerce is expected to rise from
$43 billion to more than $1 trillion, according to Forrester
Research. As of mid-1999, General Electric alone was doing more
than $1 billion worth of Web-based business annually.
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Remarkable
statistics published this fall by the Energy Department suggests
a giant shift in the US energy economy is already underway. Despite
historically low prices, energy intensity, the amount of energy
consumed for every dollar of economic output, fell 4 percent
in 1997, and another 4 percent in 1998, the biggest gain in half
a century. The Federal Energy Information Agency says 1999 figures
will continue to show large gains. By contrast, the average yearly
improvement from 1987 to 1996 was less than one percent.
About a third
of the gain over the last two years is attributable to expansion
in sectors with relatively modest energy needs - especially the
double-digit growth in information technology. The rest is due
to increased efficiency throughout the economy. If the new pattern
holds, Dr. Romm says it would double the average rate of energy
intensity gains for the next decade.
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