ET 2/99: New century to be marked by growing threats, opportunities

New century to be marked by growing threats, opportunities

Report on the state of the world, 1999 millennial edition

provided by Worldwatch Institute

he bright promise of a new century is clouded by unprecedented threats to the stability of the natural world, according to a special millennial edition of the State of the World report, released by the Worldwatch Institute today.

"In a globally interconnected economy, rapid deforestation, falling water tables, and accelerating climate change could undermine economies around the world in the decades ahead," said Lester Brown and Christopher Flavin, lead authors of the new report. During the past century, world population grew by more than 4 billion -- three times the number of people when the century began. At the same time, the use of energy and raw materials grew more than ten times. "These trends cannot continue for many more years," said the authors. "As the 21st century approaches, the big question is whether we can muster the ingenuity to change -- and do so rapidly enough to stave off environmentally-based economic decline. The one thing we can say for sure is that the 21st century will be as different from the 20th as that one was from the 19th."

Back to the future

The 20th century began with extraordinary optimism. Major advances such as widespread electric lighting and the emancipation of women were widely predicted, but many other developments, such as air travel and the birth-control pill, were not. The darkest developments of the 20th century, including two world wars and more than a billion people living in poverty, were completely unexpected.

Today, at the dawn of a new century, faith in technology and human progress are as common as they were a century ago. In their fascination with information technologies, many of today's economic thinkers seem to have forgotten that our modern civilization, like its forerunners, is entirely dependent on its ecological foundations -- foundations that the economy is now eroding.

Since our emergence as a species, human societies have continually run up against local environmental limits that have caused them to collapse, as local forests and cropland were overstressed. But the advances in technology that have allowed us to surmount these local limits have transferred the problem of environmental limits to the global level, where human activities now threaten planetary systems. Among the problems we now face:

World energy needs are projected to double in the next several decades, but no credible geologist foresees a doubling of world oil production, which is projected to peak within the next few decades.
While protein demands are projected to also double in the century ahead, no respected marine biologist expects the oceanic fish catch, which has plateaued over the last decade, to double. The world's oceans are being pushed beyond the breaking point, due to a lethal combination of pollution and overexploitation. Eleven of the 15 most important oceanic fisheries and 70 percent of the major fish species are now fully or overexploited, according to experts. And more than half the world's coral reefs are now sick or dying.
Growing stress can also be seen in the world's woodlands, where the clearing of tropical forests has contributed recently to unprecedented fires across large areas of Southeast Asia, the Amazon, and Central America. In Indonesia alone, 1,100 airline flights were canceled, and billions of dollars of income were lost.
Environmental deterioration is taking a growing toll on a wide range of living organisms. Of the 242,000 plant species surveyed by the World Conservation Union in 1997, some 33,000, or 14 percent, are threatened with extinction -- mainly as a result of massive land clearing for housing, roads, and industries. This mass extinction is projected to disrupt nature's ability to provide essential ecosystem services, ranging from pollination to flood control.
The atmosphere is also under assault. The billions of tons of carbon that have been released since the Industrial Revolution have pushed atmospheric concentrations of carbon dioxide to their highest level in 160,000 years -- a level that continues to rise each year. As scientists predicted, temperatures are rising along with the concentration of carbon dioxide. The latest jump in 1998 left the global temperature at its highest level since record-keeping began in the mid-19th century. Higher temperatures are projected to threaten food supplies in the next century, while more severe storms cause economic damage, and rising seas inundate coastal cities.
The early costs of climate change may already be evident: weather-related economic damages of $89 billion in 1998 exceeded losses for the decade of the 1980s. In Central America, 11,000 people were killed by Hurricane Mitch, and Honduras suffered losses equivalent to one-third of its annual GDP.
Human societies may also face growing stress in the new century. In Africa, for example, where populations have doubled in the last three decades, economic growth is already failing to keep up with human needs. Several African countries, including Botswana, Zambia, and Zimbabwe, where 20-25 percent of the adult population is now HIV-positive, are expected to lose one-fifth or more of their people within the next few decades. This could undermine their societies in the same way the plague did those of Europe in the Middle Ages.

"Our analysis shows that we are entering a new century with an economy that cannot take us where we want to go," said Worldwatch President Lester Brown. "Satisfying the projected needs of 8 billion or more people with the economy we now have is simply not possible. The western industrial model -- the fossil-fuel-based, automobile-centered, throwaway economy that so dramatically raised living standards in this century -- is in trouble."

A new start

The shift to an environmentally sustainable economy may be as profound a transition as the Industrial Revolution. But just as our great-grandparents were able to change a century ago, so must we be ready to change again. In fact, the broad outlines of a sustainable economic system that can meet the human needs of the next century are beginning to emerge.

The foundation of such a system is a new design principle -- one that shifts from the onetime depletion of natural resources to an economy that is based on renewable energy and that continually reuses and recycles materials. A sustainable economy will be a solar-powered, bicycle/rail-based, reuse/recycle economy, one that uses energy, water, land, and materials much more efficiently and wisely than we do today.

Defenders of today's industries point to the costs of environmental protection. But reversing the environmental deterioration that has marked the 20th century is hardly a luxury. Archaeologists study the remains of civilizations that undermined their ecological support systems. The Fertile Crescent, where agriculture emerged over ten millennia ago, was turned into a virtual desert by ancient farmers and herders -- and even today, supports only a small population.

These societies found themselves on a growth path that was environmentally unsustainable and were not able to make the economic adjustments needed to avoid a collapse. Unfortunately, the records do not tell us whether these civilizations did not understand the need for change, or whether they saw the problem but could not agree on the steps needed to stave off economic decline. Today, the adjustments we must make are clear. The question is whether we can make them in time.

Global solutions for local problems

Building an environmentally sustainable world economy depends on a cooperative global effort. No country acting alone can protect the diversity of life on Earth or the health of oceanic fisheries. So far, national governments have largely failed to effectively implement the last decade's landmark environmental treaties on climate change and biodiversity. One of the big challenges of the early 21st century will be to fulfill their ambitious promises to stabilize the climate and slow the destruction of species.

In the absence of a concerted effort by the wealthy to address the problems of poverty and deprivation, building a sustainable future may not be possible. Growing poverty, and the political and economic chaos that can be provoked by it, reverberate around the world, as was seen in 1998 with the Asian economic meltdown, which pushed tens of millions of people below the poverty line in just a few months. Meeting the needs of the more than 1 billion people now in poverty is essential to making the transition to an environmentally sustainable world economy.

"One question facing humanity as the new century approaches is whether we can find a new understanding and values that will support a restructuring of the global economy," said author Christopher Flavin. "Although such a transformation may seem farfetched, the end-of-the-century perspective offers hope. Just as the 19th century was marked by the abolition of slavery and the 20th century by a new international principle of human rights (adopted by the United Nations in 1948), the 21st century will require a new ethic of sustainability that includes the need to live within our ecological means. We will need a new set of human responsibilities -- to the natural world and to future generations -- to go with our new-found human rights."

Taxing problems

One key to reversing environmental degradation is to tax the activities that cause it, according to the report. By putting a price on these activities, the market can be harnessed to spur progress. If coal burning is taxed, solar energy becomes more economically competitive. If auto emissions are taxed, cleaner forms of transportation become more affordable.

The new German government, elected in October 1998, has embarked on the world's most ambitious environmental tax reform, reducing taxes on wages by 2.4 percent, while raising energy taxes by an identical amount. This is a landmark step that will push Europe's largest economy in an environmentally sustainable direction.

New energy for old

In the last decade of the 20th century, Europe is also leading the way in some of the industries that are the foundations of a solar economy. Europe has added 5,000 megawatts of wind power in the last 5 years, for example, half of it in Germany, where the northernmost state of Schleswig-Holstein gets 15 percent of its electricity from the wind. Wind power, now one of Europe's fastest growing manufacturing industries, employs thousands of workers.

Sales of other new energy technologies are soaring as well. The production of solar photovoltaic cells has doubled in the last five years, propelled in part by the Japanese government's efforts to promote solar rooftops as a standard option for new suburban homes. Fuel cells, which turn hydrogen into electricity with water the only byproduct, are meanwhile being spurred by billions of dollars of investment capital, as companies pursue them as a replacement for everything from the coal-fired power plant to the internal combustion engine.

The effort to replace today's unsustainable economy with one that is suited to the demands of the 21st century will create some of the new century's largest investment opportunities. Bill Ford, the incoming Chairman of the Ford Motor Company, has plans to increase his company's profits by replacing the internal combustion engine that was at the center of his great-grandfather's success. "Smart companies will get ahead of the wave," says Ford. "Those that don't will be wiped out." [see story below]

The challenge now is to mobilize public support for a fundamental economic transformation -- a shift to a 21st century economy that is far less resource intensive and polluting, yet even more productive than today's.

"No challenge is greater, or more satisfying, than building an environmentally sustainable global economy, one where economic and social progress can continue, not only in the 21st century, but for many centuries beyond," the authors conclude.

For more information contact: Mary Caron, Press Officer (202) 452-1992 ext. 527. Also visit the Worldwatch website at www.worldwatch.org. The Worldwatch Institute is a nonprofit research organization that analyzes global environmental and development issues. Worldwatch's expert researchers are available to provide journalists with the latest data and thinking on global environmental and development trends

Ford's stand on the environment -- Oct 26, 1998

The following is the text of remarks called "A Business Perspective On The Environment" as prepared for delivery by William Clay Ford, Jr., at a media event in Dearborn, Mich.

hat I'd like to do is take a few minutes to put what you are learning today about our environmental efforts into the context of the company's overall goals and objectives. I'll give you the "big picture" overview, so to speak, from the Board's point of view.

As Ford moves into the 21st century, the company will continue to focus on delivering the highest possible value -- to our shareholders, to our customers, and to society in general.

Our obligation to shareholders is clear -- we have to give them an outstanding return on their investment. Ford is competing with every other company in the world for investor dollars. It has to provide a return on investment that is competitive with the best companies in any industry, or we won't have the capital to sustain and grow the business.

Besides the obvious financial implications, stock value also serves as a report card on how a company is perceived to be doing. The company's goal of being the world's leading automaker includes being recognized by the stock markets as the leader.

My interests are fully aligned with those of all shareholders. The Board has a long-term view of success -- to keep growing and prospering for another 100 years and beyond.

To deliver value to shareholders, you have to deliver value to customers. The company's plan going forward is to build on the strong momentum we have with our new cars and trucks. Right now, Ford has its strongest product lineup ever, and more new products in the development pipeline than ever.

The outstanding efforts of Alex Trotman, and Jac Nasser and their team, have lowered costs even as all these new cars and trucks came on stream. Consequently, they've been able to hold the line on -- and in some cases lower -- prices. Ford is offering customers exciting vehicles that have higher quality and more features than ever before -- without any significant price increases. That's value.

As value is delivered to shareholders and customers, Ford also recognizes that it has multiple bottom lines. The responsibility to society of a company our size is defined in very broad terms.

Ford has always been a strong believer in supporting charitable organizations. But the social obligation is much bigger than just giving money to worthy causes. It includes anything that impacts people and the quality of their lives.

What we're talking about today -- the environment -- is a quality of life issue. It's something the Board, company management, and I feel very strongly about.

As most of you probably know, I'm a car enthusiast, and I am also a lifelong environmentalist.

Environmental stewardship is nothing new at Ford. My great-grandfather, Henry Ford, was one of this century's environmental pioneers. He had a strong ethic of preserving the natural environment as well as reducing, reusing, and recycling. His vision was to create technology that complemented and benefited both mankind and the natural world.

Quite candidly, there was a time when we seemed to lose sight of that vision. But, over the years, more and more people on the Ford team have come to realize that preserving the environment is not only the right thing to do, it's the best thing to do from a long-term business perspective. And that's not going to change with the new management.

Jac and his management team are committed to environmental leadership. They have been able to make giant leaps ahead, like achieving low-emission certification for all of our 1999 model sport utility vehicles.

And the enthusiasm and dedication of the people you're hearing from today reflects the new environmental ethic at Ford.

The Board supports the goal of Ford becoming the world's most environmentally friendly automaker. We believe it is possible for people to be environmentalists and auto enthusiasts, with no trade-offs. That's what our customers are demanding from us, and that's what Ford will demand of itself.

For example, the Ranger EV is such a vehicle. We rolled it off the line last week, and I have taken delivery of the first one. I plan to drive it every day.

Being environmentally friendly as a company means no trade-offs for shareholders, either.

In today's world, solving environmental problems is an investment, not an expense. That will be even more true in the future.

There is a rising tide of environmental awareness and activism among consumers that is going to continue to swell in the 21st century. Smart companies will get ahead of that wave, and ride it to success and prosperity. Those that don't are headed for a wipe out.

The company that makes a breakthrough in something promising, like fuel cell technology, and produces clean-driving, no-trade-off, affordable vehicles for its customers, will richly reward its shareholders.

There's no conflict between doing the right thing and the bottom line. I don't see a conflict between shareholder value, customer value, and social value. As we move forward, Ford Motor Company's goal is to increase all of them.

New century to be marked by growing threats, opportunities
Report on the state of the world, 1999 millennial edition
provided by Worldwatch Institute
	he bright promise of a new century is clouded by unprecedented threats to the stability of the natural world, according to a special millennial edition of the State of the World report, released by the Worldwatch Institute today. "In a globally interconnected economy, rapid deforestation, falling water tables, and accelerating climate change could undermine economies around the world in the decades ahead," said Lester Brown and Christopher Flavin, lead authors of the new report. During the past century, world population grew by more than 4 billion -- three times the number of people when the century began. At the same time, the use of energy and raw materials grew more than ten times. "These trends cannot continue for many more years," said the authors. "As the 21st century approaches, the big question is whether we can muster the ingenuity to change -- and do so rapidly enough to stave off environmentally-based economic decline. The one thing we can say for sure is that the 21st century will be as different from the 20th as that one was from the 19th."
Back to the future
	The 20th century began with extraordinary optimism. Major advances such as widespread electric lighting and the emancipation of women were widely predicted, but many other developments, such as air travel and the birth-control pill, were not. The darkest developments of the 20th century, including two world wars and more than a billion people living in poverty, were completely unexpected. Today, at the dawn of a new century, faith in technology and human progress are as common as they were a century ago. In their fascination with information technologies, many of today's economic thinkers seem to have forgotten that our modern civilization, like its forerunners, is entirely dependent on its ecological foundations -- foundations that the economy is now eroding. Since our emergence as a species, human societies have continually run up against local environmental limits that have caused them to collapse, as local forests and cropland were overstressed. But the advances in technology that have allowed us to surmount these local limits have transferred the problem of environmental limits to the global level, where human activities now threaten planetary systems. Among the problems we now face: World energy needs are projected to double in the next several decades, but no credible geologist foresees a doubling of world oil production, which is projected to peak within the next few decades. While protein demands are projected to also double in the century ahead, no respected marine biologist expects the oceanic fish catch, which has plateaued over the last decade, to double. The world's oceans are being pushed beyond the breaking point, due to a lethal combination of pollution and overexploitation. Eleven of the 15 most important oceanic fisheries and 70 percent of the major fish species are now fully or overexploited, according to experts. And more than half the world's coral reefs are now sick or dying. Growing stress can also be seen in the world's woodlands, where the clearing of tropical forests has contributed recently to unprecedented fires across large areas of Southeast Asia, the Amazon, and Central America. In Indonesia alone, 1,100 airline flights were canceled, and billions of dollars of income were lost. Environmental deterioration is taking a growing toll on a wide range of living organisms. Of the 242,000 plant species surveyed by the World Conservation Union in 1997, some 33,000, or 14 percent, are threatened with extinction -- mainly as a result of massive land clearing for housing, roads, and industries. This mass extinction is projected to disrupt nature's ability to provide essential ecosystem services, ranging from pollination to flood control. The atmosphere is also under assault. The billions of tons of carbon that have been released since the Industrial Revolution have pushed atmospheric concentrations of carbon dioxide to their highest level in 160,000 years -- a level that continues to rise each year. As scientists predicted, temperatures are rising along with the concentration of carbon dioxide. The latest jump in 1998 left the global temperature at its highest level since record-keeping began in the mid-19th century. Higher temperatures are projected to threaten food supplies in the next century, while more severe storms cause economic damage, and rising seas inundate coastal cities. The early costs of climate change may already be evident: weather-related economic damages of $89 billion in 1998 exceeded losses for the decade of the 1980s. In Central America, 11,000 people were killed by Hurricane Mitch, and Honduras suffered losses equivalent to one-third of its annual GDP. Human societies may also face growing stress in the new century. In Africa, for example, where populations have doubled in the last three decades, economic growth is already failing to keep up with human needs. Several African countries, including Botswana, Zambia, and Zimbabwe, where 20-25 percent of the adult population is now HIV-positive, are expected to lose one-fifth or more of their people within the next few decades. This could undermine their societies in the same way the plague did those of Europe in the Middle Ages. "Our analysis shows that we are entering a new century with an economy that cannot take us where we want to go," said Worldwatch President Lester Brown. "Satisfying the projected needs of 8 billion or more people with the economy we now have is simply not possible. The western industrial model -- the fossil-fuel-based, automobile-centered, throwaway economy that so dramatically raised living standards in this century -- is in trouble."
A new start
	The shift to an environmentally sustainable economy may be as profound a transition as the Industrial Revolution. But just as our great-grandparents were able to change a century ago, so must we be ready to change again. In fact, the broad outlines of a sustainable economic system that can meet the human needs of the next century are beginning to emerge. The foundation of such a system is a new design principle -- one that shifts from the onetime depletion of natural resources to an economy that is based on renewable energy and that continually reuses and recycles materials. A sustainable economy will be a solar-powered, bicycle/rail-based, reuse/recycle economy, one that uses energy, water, land, and materials much more efficiently and wisely than we do today. Defenders of today's industries point to the costs of environmental protection. But reversing the environmental deterioration that has marked the 20th century is hardly a luxury. Archaeologists study the remains of civilizations that undermined their ecological support systems. The Fertile Crescent, where agriculture emerged over ten millennia ago, was turned into a virtual desert by ancient farmers and herders -- and even today, supports only a small population. These societies found themselves on a growth path that was environmentally unsustainable and were not able to make the economic adjustments needed to avoid a collapse. Unfortunately, the records do not tell us whether these civilizations did not understand the need for change, or whether they saw the problem but could not agree on the steps needed to stave off economic decline. Today, the adjustments we must make are clear. The question is whether we can make them in time.
Global solutions for local problems
	Building an environmentally sustainable world economy depends on a cooperative global effort. No country acting alone can protect the diversity of life on Earth or the health of oceanic fisheries. So far, national governments have largely failed to effectively implement the last decade's landmark environmental treaties on climate change and biodiversity. One of the big challenges of the early 21st century will be to fulfill their ambitious promises to stabilize the climate and slow the destruction of species. In the absence of a concerted effort by the wealthy to address the problems of poverty and deprivation, building a sustainable future may not be possible. Growing poverty, and the political and economic chaos that can be provoked by it, reverberate around the world, as was seen in 1998 with the Asian economic meltdown, which pushed tens of millions of people below the poverty line in just a few months. Meeting the needs of the more than 1 billion people now in poverty is essential to making the transition to an environmentally sustainable world economy. "One question facing humanity as the new century approaches is whether we can find a new understanding and values that will support a restructuring of the global economy," said author Christopher Flavin. "Although such a transformation may seem farfetched, the end-of-the-century perspective offers hope. Just as the 19th century was marked by the abolition of slavery and the 20th century by a new international principle of human rights (adopted by the United Nations in 1948), the 21st century will require a new ethic of sustainability that includes the need to live within our ecological means. We will need a new set of human responsibilities -- to the natural world and to future generations -- to go with our new-found human rights."
Taxing problems
	One key to reversing environmental degradation is to tax the activities that cause it, according to the report. By putting a price on these activities, the market can be harnessed to spur progress. If coal burning is taxed, solar energy becomes more economically competitive. If auto emissions are taxed, cleaner forms of transportation become more affordable. The new German government, elected in October 1998, has embarked on the world's most ambitious environmental tax reform, reducing taxes on wages by 2.4 percent, while raising energy taxes by an identical amount. This is a landmark step that will push Europe's largest economy in an environmentally sustainable direction.
New energy for old
	In the last decade of the 20th century, Europe is also leading the way in some of the industries that are the foundations of a solar economy. Europe has added 5,000 megawatts of wind power in the last 5 years, for example, half of it in Germany, where the northernmost state of Schleswig-Holstein gets 15 percent of its electricity from the wind. Wind power, now one of Europe's fastest growing manufacturing industries, employs thousands of workers. Sales of other new energy technologies are soaring as well. The production of solar photovoltaic cells has doubled in the last five years, propelled in part by the Japanese government's efforts to promote solar rooftops as a standard option for new suburban homes. Fuel cells, which turn hydrogen into electricity with water the only byproduct, are meanwhile being spurred by billions of dollars of investment capital, as companies pursue them as a replacement for everything from the coal-fired power plant to the internal combustion engine. The effort to replace today's unsustainable economy with one that is suited to the demands of the 21st century will create some of the new century's largest investment opportunities. Bill Ford, the incoming Chairman of the Ford Motor Company, has plans to increase his company's profits by replacing the internal combustion engine that was at the center of his great-grandfather's success. "Smart companies will get ahead of the wave," says Ford. "Those that don't will be wiped out." [see story below] The challenge now is to mobilize public support for a fundamental economic transformation -- a shift to a 21st century economy that is far less resource intensive and polluting, yet even more productive than today's. "No challenge is greater, or more satisfying, than building an environmentally sustainable global economy, one where economic and social progress can continue, not only in the 21st century, but for many centuries beyond," the authors conclude.
For more information contact: Mary Caron, Press Officer (202) 452-1992 ext. 527. Also visit the Worldwatch website at www.worldwatch.org. The Worldwatch Institute is a nonprofit research organization that analyzes global environmental and development issues. Worldwatch's expert researchers are available to provide journalists with the latest data and thinking on global environmental and development trends
Ford's stand on the environment -- Oct 26, 1998 The following is the text of remarks called "A Business Perspective On The Environment" as prepared for delivery by William Clay Ford, Jr., at a media event in Dearborn, Mich. hat I'd like to do is take a few minutes to put what you are learning today about our environmental efforts into the context of the company's overall goals and objectives. I'll give you the "big picture" overview, so to speak, from the Board's point of view. As Ford moves into the 21st century, the company will continue to focus on delivering the highest possible value -- to our shareholders, to our customers, and to society in general. Our obligation to shareholders is clear -- we have to give them an outstanding return on their investment. Ford is competing with every other company in the world for investor dollars. It has to provide a return on investment that is competitive with the best companies in any industry, or we won't have the capital to sustain and grow the business. Besides the obvious financial implications, stock value also serves as a report card on how a company is perceived to be doing. The company's goal of being the world's leading automaker includes being recognized by the stock markets as the leader. My interests are fully aligned with those of all shareholders. The Board has a long-term view of success -- to keep growing and prospering for another 100 years and beyond. To deliver value to shareholders, you have to deliver value to customers. The company's plan going forward is to build on the strong momentum we have with our new cars and trucks. Right now, Ford has its strongest product lineup ever, and more new products in the development pipeline than ever. The outstanding efforts of Alex Trotman, and Jac Nasser and their team, have lowered costs even as all these new cars and trucks came on stream. Consequently, they've been able to hold the line on -- and in some cases lower -- prices. Ford is offering customers exciting vehicles that have higher quality and more features than ever before -- without any significant price increases. That's value. As value is delivered to shareholders and customers, Ford also recognizes that it has multiple bottom lines. The responsibility to society of a company our size is defined in very broad terms. Ford has always been a strong believer in supporting charitable organizations. But the social obligation is much bigger than just giving money to worthy causes. It includes anything that impacts people and the quality of their lives. What we're talking about today -- the environment -- is a quality of life issue. It's something the Board, company management, and I feel very strongly about. As most of you probably know, I'm a car enthusiast, and I am also a lifelong environmentalist. Environmental stewardship is nothing new at Ford. My great-grandfather, Henry Ford, was one of this century's environmental pioneers. He had a strong ethic of preserving the natural environment as well as reducing, reusing, and recycling. His vision was to create technology that complemented and benefited both mankind and the natural world. Quite candidly, there was a time when we seemed to lose sight of that vision. But, over the years, more and more people on the Ford team have come to realize that preserving the environment is not only the right thing to do, it's the best thing to do from a long-term business perspective. And that's not going to change with the new management. Jac and his management team are committed to environmental leadership. They have been able to make giant leaps ahead, like achieving low-emission certification for all of our 1999 model sport utility vehicles. And the enthusiasm and dedication of the people you're hearing from today reflects the new environmental ethic at Ford. The Board supports the goal of Ford becoming the world's most environmentally friendly automaker. We believe it is possible for people to be environmentalists and auto enthusiasts, with no trade-offs. That's what our customers are demanding from us, and that's what Ford will demand of itself. For example, the Ranger EV is such a vehicle. We rolled it off the line last week, and I have taken delivery of the first one. I plan to drive it every day. Being environmentally friendly as a company means no trade-offs for shareholders, either. In today's world, solving environmental problems is an investment, not an expense. That will be even more true in the future. There is a rising tide of environmental awareness and activism among consumers that is going to continue to swell in the 21st century. Smart companies will get ahead of that wave, and ride it to success and prosperity. Those that don't are headed for a wipe out. The company that makes a breakthrough in something promising, like fuel cell technology, and produces clean-driving, no-trade-off, affordable vehicles for its customers, will richly reward its shareholders. There's no conflict between doing the right thing and the bottom line. I don't see a conflict between shareholder value, customer value, and social value. As we move forward, Ford Motor Company's goal is to increase all of them.